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The key to successful mobile app marketing campaigns is mobile-centric...

Apps are no longer just standalone games for bored teenagers, or a side note in major marketing campaigns, writes Paul Lin in the first of a three-part series of articles on the exciting opportunities...

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Modern content has made the web fat – and that’s a big problem for mobile

Better roads and faster cars don’t reduce travel times when there are 10 times the cars and only one new lane. As Joe Barber writes, the same holds true for web infrastructure and modern content....

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Five questions marketers must ask themselves about mobile privacy

Mobile may come first, but privacy should come next, writes Rohit Dadwal, who details the five questions marketers must ask themselves about mobile privacy.   The recent furore over Facebook’s 2012...

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Did you know: up to 90% of apps are deleted after first use?

* Featured resource: this post is an extract of a whitepaper from Marketing-supporter IBM.   Mobile applications are rapidly becoming the primary channel through which people in the world do business....

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Retailers going mobile: reverse the traditional thinking and get creative

Is a strategy for mobile really that important? It’s a question Joe Barber hasn’t been asked for a long time… until he attended a recent seminar on technology in retail.   I must admit I was shocked by...

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Unilever wins Smarties Global Marketer of the Year 2014 for media channel in...

Unilever’s innovative approach to mobile marketing has earned it the title of Smarties Global Marketer of the Year 2014. Hindustan Unilever and PHD received the ‘Best in Show’ award for their ‘Kan...

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What marketers can learn from music festivals such as Soundwave

As we prepare to enter the music festival season, Eventbrite head of marketing Australia, Laura Huddle, shares some insights and advice on what marketers can learn from music festivals.  Building a...

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Apple Watch: how marketers can prepare for the wearable revolution

Danny Gorog writes that with Apple’s entry into the wearables market with the Apple Watch next year, now is the time marketers should be deciding if and how a smart watch fits in to their marketing...

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October’s best global digital marketing: New Zealand food photos save lives,...

A connected shirt, food selfies that save lives and an app for the visually impaired stood out as the world’s best digital marketing in October 2014. European digital marketing research firm Best...

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Will 2015 bring the boost needed for programmatic in Asia Pacific?

The MMA’s Rohit Dadwal writes that, as programmatic will be big in Asia Pacific in 2015, we should be mindful not to make the same mistakes as other regions.   Investment in programmatic buying is...

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